People often struggle to join the dots between their spending choices and the fact that they are broke.

To show us what this looks like, I’ve got LunchMoney Lewis to give us a demonstration of how not to manage your personal finances.

In real life, I haven’t met LunchMoney.  But let’s assume he’s a wise and wealthy man who made the educational video below to to help others by showing the perils of poor lifestyle and personal finance choices.  

We’ve all made some of these mistakes at one point or another. And that’s OK…the point is to learn from our mistakes and to get better.

To draw out the learning points, I’ve created some commentary to accompany the video.

The video starts with LunchMoney in his dressing gown and slippers. Having overslept, he’s late for work. And sitting on the toilet reading The News is not helping.

We see LunchMoney’s housing choice which doesn’t make sense for someone in financial difficulties. Despite living alone, he’s chosen to live in a large, detached house in a sprawling suburb.

There are many things to admire about America but much of the town planning is insanely energy inefficient and an environmental disaster. Many suburbs lack real hubs to foster community…almost as if designed to cause social isolation. Britain has also made these mistakes on a smaller scale. We need to build more higher quality housing in more attractive cities.

Sprawling suburbs of low density, single storey housing waste thousands of acres of land that could otherwise be used to grow food or left as a nature reserve. This is not just an environmental disaster, it’s a personal finance disaster for those on low incomes.

Large, detached houses are expensive and come with higher energy bills and maintenance costs than an apartment or townhouse. And the larger the garden, the more maintenance is required.

Public transport in sprawling suburbs is often almost non-existent so car usage becomes a virtual necessity.  And cars are Money Incineration Units….the bigger they are, the more money they burn.

At 0.30 we are introduced to LunchMoney’s girlfriend who pulls up (inevitably) in a car….and not a particularly fuel efficient one at that.  She might want to read this.

It’s not clear whether Ms LunchMoney has gone back to work herself after staying at home with LunchMoney Junior for the first few years. But she does seem focused on LunchMoney’s salary.

It’s a full moon out
And my girl just keep on howlin’ (ooh, ooh)
She said she gonna leave me
If I don’t come home with fifty thousand (fifty thousand?)

LunchMoney’s response is to complain:

God damn, God damn, God damn, God damn
Oh man, oh man, oh man, oh man

LunchMoney needs to take some personal responsibility here.  He could start by reading How Not To Be A Walking Wallet. Perhaps he can lead by example by starting to eliminate waster before initiating a constructive and open discussion about money?

Saving money is harder with children. To his credit, LunchMoney recognises his responsibilities to provide for his children:

I got mouths I gotta feed,
So I’m gon’ make sure everybody eats
All the little kids run around
I can hear their stomachs growl (grrr!)

I admire this and, having 3 kids of my own, I can totally empathise with LunchMoney’s worries about having lots of mouths to feed. Let’s be honest, having children is stressful and makes getting to financial independence harder. So remember…you’re allowed to have just one kid…or none.

At 1.30 LunchMoney walks over to the fridge and seems surprised to find it empty.

Opened the fridge and the food all gone

LunchMoney might want to take a look in the mirror and ask himself where did it all go?  It certainly doesn’t look like his girlfriend ate it all. LunchMoney can’t see any scope to cut his spending. But could there be a clue right there in his name?

Fortunately, we have previously solved The Obesity Crisis so LunchMoney doesn’t need to reinvent the wheel here. Its easy to shed fat by eating natural food. LunchMoney just needs to take ownership and change his diet and his habits. He could reduce his grocery bill whilst eating healthier with a low-carb diet and eliminating food waste.

Obesity and sedentary lifestyles are ticking time bombs for our bodies and, without some changes, LunchMoney is heading for back and knee problems not to mention Type 2 diabetes and a host of other nasties.

At 1.34 LunchMoney then discovers the hidden costs of pet ownership.

Neighbour’s damn dog crapped on my lawn

LunchMoney has a fair point here. I don’t blame him for feeling a bit miffed.  In this case, LunchMoney has the downsides of pet ownership sat there on his lawn…without any benefit. I guess it’s a reminder that pets are expensive in more ways than one.

LunchMoney is not having a good day and at 1.37 we see some of the problems with over-reliance on car use.

Hopped in the car and the car won’t start
It’s too damn hot but I still gotta walk

LunchMoney seems to be over-looking the benefits of muscle over motor for short journeys.  Perhaps if he walked or cycled more, he might be in better shape and happier generally?

At 1.40 we find Lunch Money queuing at the local lemonade stand, created as a side hustle by an smart and enterprising young lady who has read The Correct Way to Start a Business and is now on the path to financial independence.  Unfortunately, thanks to his unwise reliance on credit cards, this situation leads to further stress for LunchMoney:

Behind an old lady in the grocery line
Praying that my card don’t get declined

This stress triggers another whiney outburst:

God damn, God damn, God damn, God damn
Oh man, oh man, oh man, oh man

LunchMoney is in danger of becoming a complainypants.  His situation may not be easy but it would be better for him to expend energy improving his position rather than complaining or angrily defending his past choices.

At 1.55 we see the youthful yet wise entrepreneur shaking her head at LunchMoney’s clownery.  We see someone with a small business who is quietly saving and focusing on what she can control.

At 2.00 we see the mountain of unpaid bills that has piled up.

All these bills pile up my desk
They looking like a mount Everest!

If you are messing around with paperwork, cheques or cash, you are doing it wrong. Your finances should run on automatic pilot and you should pay yourself first. You can set up a direct debit so your savings leave your bank account immediately after you get paid. And put essential utility bills (water, electric, gas) on direct debit.

I admire LunchMoney’s willingness to work hard. Work is a good thing when it provides meaning and purpose in your life. But it’s not a good idea to work a job you hate to finance over-consumption that trashes the planet. I’m not saying LunchMoney has to do the whole early retirement thing….it may not be what he wants…and that’s fine.

But everyone should have a cash emergency reserve of say 3 – 6 months worth of spending to cover unforeseen expenses.  Dig a well before you are thirsty.


  1. Bobbyo · · Reply

    I know I said “book” but I suspect the lucrative compilation franchise model might be edging ahead here…

  2. FrugalFox · · Reply

    Do you have a Spotify play list of all these tunes?
    Maybe you should license them and sell at Christmas when people really get silly with money!

  3. Love the how to make an attractive city – I’ve never really thought about it but I recognize many of features they called out in where I am moving to now that the requirement to be near employment has gone.

    I first read “3 – 6m” as 3 to six million and thought holy crap, I’ve never earned that much in my entire life before I realised it is a denomination of time, not magnitude 😉

    Post-FI I’d say that wants to go up, unless you have a steady income defined as income rather than a return on capital. I’ve never experienced a bear market of three years, but I have seen them last two years

  4. Thanks TEA, this tune now keeps popping into my head at random times of the day! Probably because the wife and I have had an expensive 12 months. We’ve just had an extension built on our house and paid off the mortgage, which has burnt though our entire stash (minus pensions). On top of that, I’ve just bought a new (second hand) car, which I’m sure you’ll be pleased to hear was a Skoda Octavia (5 years old & paid cash). Although it was the vRS model, being a diesel it still makes 50+mpg on my clown commute to the current prison camp of choice. Hopefully the bills will ease off soon and I can get back to investing, so I don’t have to work, work, work everyday…

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