When I was about 13, I started getting into pop music.
From a financial perspective, this started off harmlessly enough listening to the weekly top 40, free on BBC Radio 1.
But it didn’t stop there. I started to throw my money around. I bought blank cassettes (ask your history teacher) and a radio cassette player so I could tape songs off the radio, copyright be damned.
From there it was but a few short steps up the ladder of hedonic adaptation to purchasing something called “records”….large and cumbersome round pieces of shiny black vinyl that you used to spin round on an electrical turning machine and music would then come out of the speakers.
This was some expensive shit. At that time my only income was pocket money. And in the early 1980s, a 12inch record cost about £3…or about £10 in today’s money. I reckon I must have been spending over 90% of my disposable income on music.
Not only that, but if you wanted to get some music you had to pay to get on something called a “bus” and go to somewhere called a “shop” to buy your plastic. It was all truly awful.
Fast forward ~30 years and The Escape Artist has access to all the music in the world for approximately zero % of my disposable income. Sure, my income has gone up but the main reason is that music got de-monetised.
In other words, money got taken out of the equation and music became available for free. I’m sat here tapping on a laptop with a cheap but high quality pair of earphones. Just about every song in the world is available at my fingertips on Youtube. And miraculously its all free.
To prove my point, the first record I ever bought was the Ghostbusters theme which I now present to you in all its glory. I’ll throw in the video for free.
I do hope the nice lady in the video didn’t catch a cold filming it.
This got me thinking. What if everything went the way of music? What if everything was getting cheaper…how awesome would that be?
Well, welcome to the Industrial Revolution because that IS what’s been happening. Its been going on for a couple of hundred years in those parts of the world that have allowed capitalism to work its magic. Stuff has got progressively cheaper in terms of how many days we need to work to achieve it.
This fall in real prices (compared to wages) was slow at first. But in the digital economy its been speeding up (even for real goods : thank you Amazon) and its a trend that’s going to continue. As Scott Adams has written, we could design whole new communities with an incredibly low cost of living engineered in.
So when you see those complainypants newspaper articles about falling living standards and how its impossible to save….just stop and remember 2 things.
Firstly, the news is hopelessly skewed towards DISASTER – BUY NOW, WORLD ENDING SOON horseshit. Secondly, statisticians find it really difficult to measure inflation on an apples to apples basis.
My first car was a 1974 Ford Escort Mark I. It was a fucking deathtrap, let me tell you.
We can measure how the price of a typical car has risen between (say) 1974 and 2018. But, if you’re measuring inflation, how do you factor in the incredible improvements in the build quality and reliability since then? I’m talking about modern cars that actually stop when you apply the brakes.
So pay attention Millennials: Put down the ridiculous Guardian articles, look at this photo and then tell me that things have got worse since the 1970s.
Although we’ve seen demonetisation working slowly for several hundred years in the West, its getting faster as new technologies converge. This applies to services as well. What Vanguard has done is effectively de-monetise the cost of investing.
The person that really knows about this is tech entrepreneur and philanthropist Peter Diamondis and this week I’ve featured one of his articles on de-monetisation.
I encourage you to check out his blog here.
People are concerned about how AI and robotics are taking jobs and destroying livelihoods… reducing our earning capacity, and subsequently destroying the economy.
In anticipation, countries like Canada, India and Finland are running experiments to pilot the idea of “universal basic income” – the unconditional provision of a regular sum of money from the government to support livelihood independent of employment.
But what people aren’t talking about, and what’s getting my attention, is a forthcoming rapid demonetization of the cost of living.
Meaning — it’s getting cheaper and cheaper to meet our basic needs.
Powered by developments in exponential technologies, the cost of housing, transportation, food, health care, entertainment, clothing, education and so on will fall, eventually approaching, believe it or not, zero.
In this blog, I’ll explore how people spend their money now and how “technological socialism” (i.e. having our lives taken care of by technology) can demonetize living.
As an entrepreneur, CEO or leader, understanding this trend and implication is important… it will change the way we live, work, and play in the years ahead.
How We Spend Our Money Today
Spending habits around the world tell a pretty consistent story – we tend to spend money on many of the same basic products and services.
Take a look at how consumers spent their money in three large economies: The United States, China, and India.
In the U.S., in 2011, 33% of the average American’s income was spent on Housing, followed by 16% spent on Transportation, 12% spent on Food, 6% on Healthcare, and 5% on Entertainment.
In other words, more than 75% of Americans’ expenditures come from Housing, Transportation, Food, Personal Insurance, and Health.
In China, per a recent Goldman Sachs Investment Research report, there is a similar breakdown — Food, Home, Mobility, and Well-Being make up the majority of the expenditures.
Interestingly, in China, consumers care significantly more about looking good and eating better (and less about having more fun) than in the U.S. – nearly half of consumer income goes to clothes and food.
In India, with a population of 1.2 billion people, expenditures on Food, Transportation, and Miscellaneous Goods and Services are most prominent. Rent/Housing and Healthcare represent a smaller portion of expenditures.
These differences likely represent cultural differences in each of the three very different countries – but overall, you see that the majority of expenditures are in these top 7 categories:
Now, imagine what would happen if the cost of these items plummeted.
Rapid Demonetization – What It Means
To me, “demonetization” means the ability of technology to take a product or service that was previously expensive and making it substantially cheaper, or potentially free (in the extreme boundary condition). It means removing money from the equation.
Consider Photography: In the Kodak years, photography was expensive. You paid for the camera, for the film, for developing the film, and so on. Today, during the Megapixel era, the camera is free in your phone, no film, no developing. Completely demonetized.
Consider Information/Research: In years past, collecting obscure data was hard, expensive in time if you did it yourself, or expensive in money if you hired researchers. Today, during the Google Era, it’s free and the quality is 1000x better. Access to information, data and research is fully demonetized.
Consider Live Video or Phone calls: Demonetized by Skype, Google Hangouts, the list goes on:
- Craigslist demonetized classifieds
- iTunes demonetized the music industry
- Uber demonetized transportation
- AirBnb demonetized hotels
- Amazon demonetized bookstores
In the back of my book Abundance (Page 289 of the recent edition), I provide a chart showing how we’ve demonetized $900,000 worth of products and services that you might have purchased between 1969 and 1989.
People with a smartphone today can access tools that would have cost thousands a few decades ago.
Twenty years ago, most well-off U.S. citizens owned a camera, a videocamera, a CD player, a stereo, a video game console, a cellphone, a watch, an alarm clock, a set of encyclopedias, a world atlas, a Thomas guide, and a whole bunch of other assets that easily add up to more than $900,000.
Today, all of these things are free on your smartphone.
Strange that we don’t value these things when they become free. We just expect them.
So now, let’s look at the top seven areas mentioned above where people globally are spending their cash today, and how these things are likely to demonetize over the next decade or two.
The automotive market (a trillion dollars) is being demonetized by startups like Uber. But this is just the beginning.
Think about all of the related costs that disappear: auto insurance, auto repairs, parking, fuel, parking tickets… Your overall cost of “getting around” will be 5 to 10 times cheaper when compared to owning a car.
This is the future of “car as a service.”
Ultimately, the poorest people on Earth will be chauffeured around.
As I noted in Abundance, the cost of food has dropped thirteenfold over the past century. That reduction will continue.
As noted in the chart above, the cost of food at home has dropped by >50%.
Additional gains will be made as we learn to efficiently produce foods locally through vertical farming (note that 70% of food’s final retail price comes from transportation, storage and handling).
Also, as we make genetic and biological advances, we will learn how to increase yield per square meter.
Healthcare can be roughly split into four major categories: (i) diagnostics, (ii) intervention/surgery, (iii) chronic care and (iv) medicines.
(i) Diagnostics: AI has already demonstrated the ability to diagnose cancer patients better than the best doctors, image and diagnose pathology, look at genomics data and draw conclusions, and/or sort through gigabytes of phenotypic data… all for the cost of electricity.
(ii) Intervention/Surgery: In the near future, the best surgeons in the world will be robots, and they’ll be able to move with precision and image a surgical field in high magnification. Each robotic surgeon can call upon the data from millions of previous robotic surgeries, outperforming the most experienced human counterpart. Again, with the cost asymptotically approaching zero.
(iii) Chronic/Eldercare: Taking care of the aging of chronically ill will again be done most efficiently through Robots.
(iv) Medicines: Medicines will be discovered and manufactured more efficiently by AI’s, and perhaps in the near future, be compounded at home with the aid of a 3D printing machine that assembles your perfect medicines based on the needs and blood chemistries in that very moment.
It’s also worth noting the price of genomics sequencing is plummeting (as you’ll see below, five times the rate of Moore’s Law). Accurate sequencing should allow us to predict which diseases you’re likely to develop, and which drugs are of highest use to treat you.
The plummeting cost to sequence the human genome (Source: NHGRI)
Think about what drives high housing costs. Why does a single-family apartment in Manhattan cost $10 million, while the same square footage on the outskirts of St. Louis can be purchased for $100,000?
Location. Location. Location. People flock to high-density, desired areas, near the jobs and the entertainment. This market demand drives up the price.
Housing will demonetize for two reasons: The first reason housing will demonetize is because of two key technologies which make the proximity of your home to your job irrelevant, meaning you can live anywhere, specifically where the real estate is cheap:
(1) Autonomous Cars: If your commute time can become time to read, relax, sleep, watch a movie, have a meeting… Does it matter if your commute is 90 minutes?
(2) Virtual Reality: What happens when your workplace is actually a virtual office where your coworkers are avatars? When you no longer need to commute at all. You wake up, plug into your virtual workspace, and telecommute from the farm or from the island of Lesvos.
The second technology drivers are the impact of Robotics and 3D Printing, which will demonetize the cost of building structures.
A number of startups are now exploring how 3D printed structures and buildings can dramatically reduce the cost of construction and the amount of time it takes to build a building.
For example, a company out of China, Winsun, is 3D printing entire apartment buildings (see picture below):
6-story building 3D printed by Winsun
Five thousand times more energy hits the surface of the Earth from the Sun in an hour than all of humanity uses in a year. Solar is abundant worldwide. Better yet, the poorest countries on Earth are the sunniest.
Today, the cost of Solar has dropped to ~$0.03 kWh. The cost of Solar will continue to demonetize through further material science advances (e.g. perovskite) that increase efficiencies.
Education has already been demonetized in many respects, as most of the information you’d learn in school is available online, for free.
Coursera, Khan Academy, and schools like Harvard, MIT and Stanford have thousands of hours of high-quality instruction online, available to anyone on the planet with an Internet connection.
But this is just the beginning. Soon the best professors in the world will be an Artificial Intelligence, an AI able to know the exact abilities, needs, desires and knowledge of a student and teach them exactly what they need in the best fashion at the perfect rate.
Accordingly, the child of a billionaire or the child of a pauper will have access to the same (best) education delivered by such an AI, effectively for free.
Entertainment (video and gaming) historically required significant purchases of equipment and services.
Today, with the advent of music streaming services, YouTube, Netflix and the iPhone App Store, we’re seeing an explosion of available selections at the same time that the universe of options rapidly demonetizes.
YouTube has over a billion users — almost one-third of all people on the Internet — and every day, people watch hundreds of millions of hours on YouTube and generate billions of views.
I want to leave you with the most important point for us FI-seekers.
De-monetisation means you can get stuff without money or with less money if you want.
But it doesn’t mean that money is going away anytime soon. People will continue to pay more than they need to for stuff. We know this because consumerism has conditioned people to pay more for premium (aka status) versions of stuff that you can already get for free.
In the future, pretty much everything will be like water is today. If you want clean water, there it is right there in your home available from the taps for free. Or if you want to go to some fancy restaurant, you can pay ££££££ for the same stuff that comes in a bottle with a label and some aspirational marketing.
Remember: its the same stuff. Only the price is very different.
So remember: you have a choice. As stuff gets de-monetised, you can just move up the Consumer Sucker scale and pay more for basically the same shit. Or you can save that surplus income and buy your freedom.
Which will you do?
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