Author Archives: The Escape Artist

The Ten Commandments of Index Investing

In a society with a hole where religion used to be, maybe we need clearer guidance? Much of life is too complicated to be boiled down to just a few simple rules to follow. But it is possible to make investing clearer and simpler than the media and financial services industry have. So listen up […]

Not wanting something is as good as having it

I’ve said before that there are two ways to improve your happiness. You can either get more or you can want less. Either way works. I’m not sure it matters which way is “best”. What I’m sure about is that wanting less is a whole lot cheaper than getting more. Consider the boundary case of […]

The Principles of Ethical Monetisation

In Part 1 we covered how the internet changed the economics of content creation. Now, in Part 2, we cover The Principles Of Ethical Monetisation: Both the consumer and the producer should benefit from any transaction The producer should not sell things that don’t deserve to exist The consumer should not expect something for nothing […]

One Thousand True Fans: internet economics and ethical monetisation

There’s a big shift going on in the internet economy. I’m talking about the move to direct business models where writers and creators get paid by the people that value their content. A thousand flowers will bloom. Independent content creators are thriving and new tools are springing up to help them. The gatekeepers are dying. […]

Burnout, Variety and Crop Rotation

I’ve written a lot about the value of habit formation and repetition. I’ve been riffing off Aristotle (or whoever it was) who said: We become what we repeatedly do. Habits are super-important. Lockdown has been an opportunity for me to change my diet habits. I actually quite like Monk Mode. But there are obviously downsides. It’s […]

You can’t control The Outcome, you can only control The Process

Aristotle said: We become what we repeatedly do. This neatly summarises the transmission mechanism between actions, routine, habits and, eventually, identity. Actions are things we do. Maybe once. Maybe everyday. Frequency and repetition are the magic ingredients that change actions into routine and then eventually into habits. Eventually habits sink in so deeply that they […]

There is no such thing as 100% safety, there are only trade-offs

Like many other people, I get emails. One thing I noticed about these emails in 2020/21 is that many of them ask whether I am “staying safe”? Sadly not…I have been involved in that dangerous activity called “life”. Scientific studies show that 100% of lives end in death. Perspective At primary school we learned about […]

Apply own oxygen mask before helping others (Part 2)

This post was first published in 2016 and updated in January 2021 Do you remember those health & safety briefings on aeroplanes just before take off? The ones where they told you to put your own oxygen mask on before helping the people around you? Well, when you start the journey to financial independence, you […]

It’s Good to Talk (Part 2)

It’s good to talk… …so why do people often steer clear of talking about money…even though it has such an important role in our lives? Well, personal finance is…personal. You can’t have a proper conversation about money without touching on values: people’s deeply held beliefs and priorities. Everyone is different and we all have different […]

The Aggregation of Marginal Gains (Part 2)

The key insight from The Aggregation of Marginal Gains (Part 1) is that every little helps. The little things, if done better, all add up to create great results over time. If you can make lots of small improvements in different areas, they all add up to the sort of world-class performance that wins you a long […]