To avoid being tricked by The Man, you need to understand the cunning ways of his helpers in the advertising and marketing industries. In Part 1, we took a look at how advertising works.  When you are surrounded by advertising, you absorb it without thinking. It then shapes your decisions….unless you actively choose to reject […]

During Chinese water torture, victims would be strapped down so they couldn’t move, and water would then be dripped slowly and repeatedly onto a small area of their body—usually the forehead. Drip…Drip…Drip…with enough repetition, the victim would eventually be driven insane. Yet even this death by a thousand drops is said by critics of The […]

There are a couple of posts on this site that underpin all the others. You can think of them as the foundations on which everything else is built. One of these is The Aggregation of Marginal Gains and the other is its less popular under-rated cousin The Principles of Lifehacking. If you haven’t read The […]

Legend has it there was an ancient Chinese tradition whereby a person who receives a favour should not pay it back but should instead pay it forward to someone else. The thought process was that if you return a good deed to the person who helped you, you cancel it out and end it. Better […]

When you hear “child labour” a few images might pop into your head. You might see a Dickensian street urchin forced up chimneys to scrub them. Or some grimy faced Lancashire child mill worker from the 1800s. Or a photogenic but dirt poor modern Third World child stitching trainers. I’m not talking about any of […]

OK, it looks like you made it to financial independence. Well done! You’ve spent the last decade or two with your spending locked down and your saving rate up at 50+%.  You’ve amassed a Freedom Fund worth 25x or more your annual spending.  That will probably be enough. This is sometimes known as “Fuck You Money”.  […]

According to Wikipedia, a “mantra” is a sacred sound or group of words believed to have spiritual powers when repeated over and over again.  Apparently, the continual repetition of mantras can induce an altered state of consciousness. The earliest mantras were composed by Hindus in India and are at least 3,000 years old. There are ancient […]